A seminar on "Role of Consumer-Based Brand Experience in Forming Consumer-Based Brand Engagement: Evidence from Aarong"

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Organized by: Department of Business Administration (DBA), Premier University, Chittagong 

keynote speaker: Ms. Sultana Razia Chowdhury, Assistant Professor, Marketing Discipline, DBA, PUC

Discussant: Ms. Tahmina Reza, Assistant Professors, Marketing Discipline, DBA 

    Ms. Adiba Nazia, Assistant Professors, Marketing Discipline, DBA

Ms. Sultana Razia Chowdhury delivered an insightful presentation on the topic. She emphasized that a brand’s ability to connect emotionally and functionally with consumers plays a crucial role in shaping their long-term relationship with the brand. The session featured an engaging discussion led by Ms. Tahmina Reza and Ms. Adiba Nazia. All the faculties of the department actively participated in the discussion and explored strategies for businesses to create meaningful customer interactions.