Qualification

Master of Philosophy (MPhil) in Digital  Marketing 
University of Chittagong

Masters of Business Administration (MBA) in Marketing 
University of Chittagong

Bachelor of Business Administration (BBA)  in Marketing 
University of Chittagong

Experience

Research

Journal Papers:

1. Parveen, J., Bhuiyan, M., Gupta, A. D., & Uddin, M. J., (2024). Assessment of Legal Rights of Workers in Bangladesh: A Study on Selected Industrial Sectors. International Journal of Smart Business and Technology, 12(1).
2. Uddin, M. J., Sultana, T., & Parveen, J. (2014). Corporate Social Responsibility of Telecom Industry in Bangladesh. The Cost and Management, 2(1), 41-48.
https://icmab.gov.bd/wp-content/uploads/2019/04/January-February_-2014.pdf
3. Arif, L. N., & Parveen, J. (2009). Strengthening the Competitiveness of Small and Medium Enterprises (SMEs) in Bangladesh: An Analysis of Some Issues. The Chittagong University Journal of Social Science, 26, 197-212.

 Book Publication:

1. Uddin, M. J., Bhuiyan, M., Gupta, A. D., & Parveen, J. (2022). Status of Decent Work and Workers' Rights: A Study of Seven Industrial Sectors in Chattogram. Bangladesh Institute of Labor Studies-BILS.

Case Studies:

1. Parveen, J., & Reza, T. (2016). Case on SME Entrepreneur: Md. Nazmul Hoque Russel. Business Cases, 1(1), 80-81.
2. Parveen, J. (2016). SME Helpline Bangladesh Limited (SHBL) Case. Business Cases, 1(1), 34-35.

 Conference Proceedings:

 1.Parveen, J. (2024). Impact of Digital Marketing on SME Performance in Bangladesh.

 2. Akhter, S., Parveen, J., & Sultana, T. (2019). SME Financing through Relationship Marketing: Evidence from Some Financial Institutions of an Emerging Economy. (Paper presented at IMI-K MARCON 2019, International Management Institute Kolkata, India, and December 19-20, 2019. (Awarded as best conference paper)

Award & Prizes

Awarded as best conference paper
SME Financing through Relationship Marketing: Evidence from Some Financial Institutions of an Emerging Economy. (Paper presented at IMI-K MARCON 2019, International Management Institute Kolkata, India, and December 19-20, 2019. 

Area of Interests

SMEs, Digital Marketing, Corporate Social Responsibility, Legal rights, Business Ethics, Neuromarketing.

Academic Engagement

Chief Modarator 
Premier University Debating Society 

Project Leader  
Bangladesh Institute of Labor Studies (BILS)

Workshop & Training

• Workshop on Internship Program & Business Research Method

• Training on Statistical Package for the Social Sciences (SPSS)

• Workshop on Teaching & Learning

• Training on Feasibility Study and Academic Research

• Workshop on Teaching and Learning

• Workshop on Econometrics

• Workshop on Curriculum Development

• Workshop on How to Use English in Business Courses

• Workshop on Quantitative Methods in Business Research

• Curriculum Design and Assessment Strategy

• Workshop on Teaching – Learning and Assessment

• Workshop on Qualitative Research

• Workshop on Smart PLS

• Training on Research Course: Basic to Advance

• Webinar on Outcome-Based Education

• Workshop on Research and Methodology (WORAM-4.0)

• Crash Course on PLS SEM using Smart PLS