About

Mohammad Rokibul Hossain is a dedicated academic with a strong passion for teaching and research in Marketing. With extensive experience in higher education, he is committed to fostering a motivating and engaging learning environment that promotes academic and personal excellence among students. He holds an MPhil, MBA, and BBA in Marketing, providing him with the expertise to contribute effectively to both teaching and scholarly research community.Hossain's key research interests include Tourism Marketing, Customer Engagement, Consumer Behavior, Sustainable Marketing, and Neuromarketing. He has published in leading peer-reviewed journals such as the, Operation Research Perspectives, International Journal of Information Systems, FIIB Business Review, and the European Journal of Business Management and Economics, and has contributed to several academic book chapters, enhancing his influence in the field.

Qualification

• Doctor of Philosophy (PhD) (Perusing) Agile Marketing at the Department of Marketing, University of Chittagong
• Master of Philosophy (M.Phil.) on Customer Engagement from the Department of Marketing, University of Chittagong
• Bachelor of Business Administration (BBA) in Marketing from Comilla University
• Master of Business Administration (MBA) in Marketing from Comilla University

Additional Contribution:

• Reviewer of different journals from Emerald, Elsevier, Sage and Springer, Routledge
• Member, Advisory Council, Harvard Business Review
• Member, Self-Assessment Committee (IQAC)
• Member, Business Entrepreneurship Club (BEC)
• Ex editorial Member ,Premier Critical Perspective

Research

• Hossain, M. R., Akhter, F., & Sultana, M. M. (2022). SMEs in Covid-19 crisis and combating strategies: A systematic literature review (SLR) and a case from emerging economy.  Operations Research Perspectives , 9, 100222.  https://doi.org/10.1016/j.orp.2022.100222 (Q1) Elsevier Publications
• Hossain,M.,R., Akhter, F., Sharma, A., Hasan,A.,(2022), Thirty Years of Research on Application of Technology in Tourism and Hospitality Industry: A Systematic Literature Review, https://doi.org/10.1007/978-981-16-5461-9_ (Publisher: Springer  ).
• , A., Maidullah, S., Hossain.M.,R.,(2022) "Experience Toward Smart Tour Guide Apps in Travelling, An Analysis of Users’ Reviews on Audio Odigos and Trip My Way," in the book " Planning and Managing the Experience Economy in Tourism https://doi.org / 10.4018/978-1-7998-8775-1.ch014 ( publisher: by IGI Global).
• Hossain,M.,R., Bhatia., A. Akhter, F.,(2022), Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions in the book “Tourism and Hospitality in Asia: Crisis, Resilience and Recovery” https://doi.org/10.1007/978-981-19-5763-5 (Publisher: Springer ).  Maidullah, S., Hossain, M. R., Akhter
• Akhter, F., Hossain, M. R., Elrehail, H., Rehman, S. U., & Almansour, B. (2022). Environmental disclosures and corporate attributes, from the lens of legitimacy theory: a longitudinal analysis on a developing country.  European Journal of Management and Business Economics , (ahead-of-print). (Publisher: Emerald). DOI https://doi.org/10.1108/EJMBE-01-2021-0008 .
• Akhter, F., Hossain, M. R., Omrane, A., & Kabir, M. R. (2021). Impact of Corporate Attributes on Human Resource Disclosure Practices, Evidences from Commercial Banks of Bangladesh. FIIB Business Review, https://doi.org/10.1177/23197145211039343 . (Publisher: SAGE).
• Adaileh, M. J., & Alshawawreh, A. R., Harazneh,I. Elrehail,H., Hossain,M.,R., (2022). Factors influencing e-business adoption by Jordanian SMEs, International Journal of Business Information Systems , , (Publisher: Inder-science).
• Hasan, M. M., Hossain, M. R., Akhter, F., & Uddin, B (2022). The Role of Perceived Reliability on Tourists’ Satisfaction in Using Mobile Financial Service (MFS) as Self-Service Technology (SST): A PLS-SEM Approach, Journal of Marketing ,4(1),83-106
• Hossain, M. R. (2018). Role of Corporate Image and Brand Promotion in Switching Behavior of Bangladeshi Consumers: An Empirical Study on Telecommunication Industry.  International Journal of Business Tehnopreneurship ,  8 (3), 247-256.
• Hossain, M. R. (2018). Customer relationship management (CRM) implementation and firm performance: Evidence from service industry of Bangladesh. Premier Critical Perspective , 3 (1), 55-82.
• Alam,I., Akhter, F. & Hossain . M. R. (2018, January - March) Human Resources (HR) Disclosure Practices - Evidence from Commercial Banks of Bangladesh, The Bangladesh Accountant, 23-31.
• Uddin, M., B., & Hossain, M. R (2014), “Switching Behavior of Mobile Phone Users: A Case Study of Comilla University” Journal of Comilla University,1(1).1-12.
• Abdullah, M., & Hossain, M. R. (2013). A new cooperative marketing strategy for agricultural products in Bangladesh. World Review of Business Research, 3(3), 130-144.
• Hasan, M., M., & Hossain, M. R (2014) “Development of Tourism Industry through SME: A Study on Comilla” International Journal of SME Development, 1(1),59-77.
• , F., & Hassan, A. (2022). Transmogrifying Tourism Events in Industry 4.0: An Analysis from Industry and Tourist Perspectives. In  Technology Application in Tourism Fairs, Festivals and Events in Asia (pp. 3-23). Springer, Singapore . https://doi.org/1007/978-981-16-8070-0_1

Certification

• Participated Workshop on Teaching& Learning, held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.
• Participated day long Workshop on Curricula Update , held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.
• Participated day long Workshop on Internship Program & Business Research Method , held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.
• Participated  30 days long Workshop on , Training on Statistical Package for the Social Sciences (SPSS) held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510
• Participated 3 days long Workshop on Case Method , held in Premier University. Organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.
• Attended a Workshop on Tourism and Hospitality Management organized by Department of Marketing, Comilla University
• Participated at the training on Using SPSS in BARD organized by the Authority of BARD.
• Participated 21 days workshop on Partial Least Squares – Structural Equation Modeling (PLS-SEM) Using WarpPLS 7.0 held on 4 September to 25 September 2020 organized by Taylor’s University.
• Participated 21 days’ workshop on Partial Least Squares – Structural Equation Modeling (PLS-SEM) Using Smat PLS 3.0 held on 11 June to 2 July 2020 organized by Taylor’s University.
• Participated workshop on Knowledge Elicitation in Organization Studies : What are the Alternate Research Methods to Avoid Subjectivity? held on 28 July 2021 organized by Emerald Publishing.
• Participated workshop on Theorizing and Research Methods in Management Research held on 27 February 2021 organized by Centre for Industrial Revolution and Innovation in association with Taylor’s University and Emerald Publishing.
• Participated workshop on Pragmatism and Methodological Pluralism in Social Sciences held on 23 September 2020 organized by Emerald Publishing.
• Participated workshop on Postgraduate Research Colloquium (PGRC) held on 31 July to 01 August organized by Taylor’s University.
• Participated workshop on Accepted or Rejected? Understanding the Journal Review Process held on 27 August 2021 organized by Emerald Publishing.
• Participated workshop on Putting Eggs in A Different Basket: The Rationale and Complexities in publishing held on 22 April 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on How Relevant Is the Innovative Approach in Research for Targeting High Impact Journals held on 29 April 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University
• Participated workshop on Philosophy of Research held on 06 May 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Generating Research Questions Through Problematization held on 13 May 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Literature review: Fundamentals held on 20 May 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on The Rationale for Methodology Selection held on 27 May 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University
• Participated workshop on How to Select the Suitable Journal? (Journal Finders) held on 03 June 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Understanding Sections and Structure of Literature Review papers held on 10 June 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Understanding Structure and Sections of Empirical Papers held on 17 June 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Understanding the ‘Methodology’ and ‘Sections’ for Conceptual Paper s held on 24 June 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Take Your Research to The Next Level held on 01 July 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Reference Management and Bibliography Creation : EndNote held on 08 July 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Elsevier Tools Facilitating Research Writing held on 15 July 2021 organized the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on Understanding Publishing Process held on 22 July 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Participated workshop on How to Improve Article Acceptance Rate and Publish Quicker: A Publisher and Author’s Perspective held on 29 July 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University. 
• Participated workshop on How to Identify Fake/Predatory/Cloned Journals in Academics held on 05 August 2021 organized by the Sabaragamuwa University of Sri Lanka in association with Emerald Publishing and Gulf Medical University.
• Completed Online Course on “ An Introduction to Consumer Neuroscience & Neuromarketing ” Offered by Copenhagen Business School through Coursera.
• Completed Online Course on “ Custom Reports in Google Analytics offered by Coursera Project Network through Coursera,
• Completed Online Course on “ Introduction to Data Analytics for Business” offered by University Colorado Boulder Coursera.
• Completed Online Course on “ Market Research and Consumer Behavior” offered by IE Business School through Coursera.
• Completed Online Course “ Research held on 24 June offered by University of California through
• Completed Online Course Research Proposal: Initiating Research offered by University of California, Davis through Coursera.
• Completed Online Course on Research Report: Delivering Insights offered by University of University of California, Davis through Coursera.
• Completed Online Course on The Strategy of Content Marketing held offered by University of California, Davis through Course

Area of Interests

Relationship Marketing, Customer engagement, Metaverse for Marketing , Sustainable Marketing, Circular Economy,Tourism Marketing

Research Tools:

• Quantitative Research (Smart PLS,R Programming , SPSS, AMOS,FSQCA)
• Qualitative Research: Nvivo
• Modeling with R
• Vosviwer
• Scimat
• Meta-Analysis
• Bibiexcel

DataBase

• Google Scholar Link: https://scholar.google.com/citations?user=JLSw7gQAAAAJ&hl=en
• ORCHID ID: https://orcid.org/0000-0003-0974-5415