PREMIER UNIVERSITY

Department of Business Administration, Faculty of Business Studies
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PREMIER UNIVERSITY

Department of Business Administration, Faculty of Business Studies
Profile

Department of Business Administration, Faculty of Business Studies

Dr. Sadia Akhter

Associate Professor, Department of Business Administration

akhtersadia197@gmail.com; sadia.akther@puc.ac.bd

About

I am eager to secure a university-level faculty position where I can combine high-quality teaching with impactful research in green marketing and green consumer behavior. I am committed to developing sustainability-driven, innovative curricula that prepare future business leaders to address environmental challenges.

Qualification

Doctor of Philosophy
Universiti Putra Malaysia (UPM), Kuala Lumpur, Malaysia

Master of Marketing Management
Griffith University, Queensland, Australia

Bachelor of Business Administration
North South University, Dhaka

Experience

January 2026
Present
Associate Professor (Marketing), Department of Business Administration
Premier University,
October 2009
December 2025
Assistant Professor (Marketing), Department of Business Administration
Premier University,
April 2005
October 2009
Lecturer (Marketing), Department of Business Administration
Premier University,

Research

Other Publications

journals
Akhter, S., Parveen, J., Sultana, T., & Uddin, M. J. (2026). Investigating the role of relationship marketing in SME financing: A qualitative approach. The Chittagong University Journal of Business Administration, 37.
journals
Akhter, S., Huam, H. T., Saad, N. M., & Hossain, M. R. (2025). Drivers of energy conservation: Rethinking household energy behaviors. Journal of Risk Analysis and Crisis Response, 15(4), 20. https://doi.org/10.54560/jracr.v15i4.653 [Q3, indexed in Scopus]
journals
Akhter, S., Huam, H. T., & Saad, N. M. (2025). Mindfulness, human-nature connectedness and green consumption: Proposition of an interdisciplinary framework. Central Asia Business Journal, 25(1), 65-82.
journals
Absar, M. M. N., Akhter, S., & Srivastava, R. (2022). BSRM Steel, Bangladesh: growing from building safety to caring hearts. Emerald Emerging Markets Case Studies, 12(2), 1-23. [Indexed in Scopus]
journals
Absar, M. M. N., Srivastava, R., & Akhter, S. (2021). Leadership through differentiation: Hero’s journey with Niloy Motors in the motorcycle industry of Bangladesh. Emerald Emerging Markets Case Studies, 11(1). [Indexed in Scopus]
journals
Akhter, S. (2016). Tasty Delight and its relentless endeavor for quality. Business Cases. Published by Premier University, sponsored by CP-3510, HEQEP.
journals
Akhter, S. & Bhattacharjee, D. (2010; published in April 2015). Integrated marketing communication: Some concepts and issues. The Chittagong University Journal of Business Administration, 25, 365-382.
journals
Hoque, M. M. & Akhter, S. (2011). Organizational commitment in Bangladesh: A survey based on gender, marital status and organization type. PROSHIKHYAN – A Journal of Training and Development, July –December 2011, 19(2), 75-93.
journals
Akhter, S. & Sultana, T. (2010). Impact of working capital on the profitability of some business enterprises of textile industry-An empirical analysis. The Bangladesh Accountant, July-December 2010, 68 (39), 78- 82.
journals
Absar, M. M. N., Azim, M. T., Nimalathasan, B., & Akhter, S. (2010). Impact of human resources practices on job satisfaction: Evidence from manufacturing firms in Bangladesh. Economic Sciences Series, LXII (2) [Indexed in the Cabell’s, EconLit, EBSCO]
journals
Absar, M. M. N., Azim, M. T., & Akhter, S. (2010). Research on HRM practices in Bangladesh: A review of literature and directions for future studies. Management Development, 27 (3 & 4).
journals
Absar, M. M. N., & Akhter, S. (2009). Job satisfaction and affective commitment of HR managers of manufacturing firms: A comparative study between the public and the private sector in Bangladesh. The Dhaka University Journal of Management, 1 (2), 25-36.
journals
Bhattacharjee, D. & Akhter, S. (2008). Post-trade liberalization era: An analysis of foreign trade performance of Bangladesh. The Chittagong University Journal of Social Sciences, 26, 167- 184. Published in May 2011.
conferences
Akhter, S., Huam, H. T., & Saad, N. M. (2024). Influences of mindfulness and humannature connectedness on green purchase intention of bank customers in Bangladesh. Paper presented in the PURE Colloquium Series 8, organized by Putra Business School, Universiti Putra Malaysia, Malaysia, on 24 April 2024.
conferences
Akhter, S., Huam, H. T., & Saad, N. M. (2021). Green purchase intention of the bank customers in an emerging economy. Paper presented in the PURE Colloquium Series 4, organized by Putra Business School, Universiti Putra Malaysia, Malaysia, on 21 November 2021.
conferences
Akhter, S., Parveen, J., & Sultana, T. (2019). SME financing through relationship marketing: evidence from some financial institutions of an emerging economy, Paper presented in IMI-K MARCON 2019, an international marketing conference organized by International Management Institute Kolkata, India, during December 19-20, 2019.
conferences
Nimalathasan, B., Absar, M. M. N., & Akhter, S. (2010). Empowering women through entrepreneurship development in emerging economies: An overview, Paper presented in the international conference jointly organized by Knowledge Globalization Institute, Suffolk University, USA; and North South University, Bangladesh on May 8-10, 2010 (ISBN: 978-984-33-1691-2).

Award & Prizes

  • Best Presenter Award received on 24 April 2024, PURE Colloquium Series 8
    Putra Business School, Universiti Putra Malaysia | April 2024
  • Best Paper Award received on 20 December 2019, IMI-K MARCON 2019, an international marketing conference
    International Management Institute, Kolkata, India | December 2019
  • Summa Cum Laude Award in 2003 for securing first place in the Marketing Major, BBA Program
    North South University | 2003
  • Prime Minister Award in 1995 for achieving 11th place in the combined merit list of the SSC examination
    Board of Intermediate and Secondary Education, Comilla | 1995

Area of Interests

Green Consumer Behavior
Interest
Marketing Communication
Interest
Strategic Management
Interest
Human Resource Management
Interest
Consumer Behavior
Interest
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