About

Sadia Akhter has been a marketing faculty member for about 20 years. She specializes in teaching marketing management, consumer behavior, and strategic marketing in BBA and MBA programs. Akhter graduated (BBA) from North South University, Bangladesh, and did her postgraduation (Master of Marketing Management) from Griffith University, Australia. She is pursuing her PhD in Marketing at Putra Business School, Universiti Putra Malaysia. Akhter’s publication portfolio includes national and international journal articles, cases, and conference papers. She also serves as a peer reviewer in indexed journals.

Qualification

Pursuing Doctor of Philosophy (PhD) in Marketing
Putra Business School, UPM

Masters of Business Administration (MBA) in Marketing 
Griffith University, Australia 

Bachelor of Business Administration (BBA) in Marketing, and Finance & Accounting 
North South University, Dhaka

Experience

October 2009 Present (Study Leave)	Assistant Professor, Department of Business Administration Premier University, Chattogram, Bangladesh
April 2005 October 2009	Lecturer, Department of Business Administration Premier University, Chattogram, Bangladesh

Research

Journal Publications and Case Study:

1. Absar, M. M. N., Akhter, S., & Srivastava, R. (2022). BSRM Steel, Bangladesh: growing from building safety to caring hearts. Emerald Emerging Markets Case Studies, 12(2), 1-23.
2. Absar, M. M. N., Srivastava, R., & Akhter, S. (2021). Leadership through differentiation: Hero’s journey with Niloy Motors in the motorcycle industry of Bangladesh. Emerald Emerging Markets Case Studies, 11(1).
3. Akhter, S. (2016). Tasty Delight and Its Relentless Endeavor for Quality. Business Cases, sponsored by CP-3510, HEQEP.
4. Akhter, S. & Bhattacharjee, D. (2010). Integrated Marketing Communication: Some Concepts and Issues. The Chittagong University Journal of Business Administration, 25, 365-382.
5. Hoque, M. M. & Akhter, S. (2011). Organizational Commitment in Bangladesh: A Survey based on Gender, Marital Status and Organization type. PROSHIKHYAN – A Journal of Training and Development, July –December 2011, 19(2), 75-93.
6. Akhter, S. & Sultana, T. (2010). Impact of Working Capital on the Profitability of Some Business Enterprises of Textile Industry- An Empirical Analysis. The Bangladesh Accountant, July-December 2010, 68 (39), 78- 82.
7. Absar, M. M. N., Azim, M. T., Nimalathasan, B., & Akhter, S. (2010). Impact of Human Resources Practices on Job Satisfaction:   Evidence from Manufacturing Firms in Bangladesh. Economic Sciences Series, LXII (2) (Indexed in the Cabell’s, EconLit, EBSCO).
8. Absar, M. M. N., Azim, M. T., & Akhter, S. (2010). Research on HRM Practices in Bangladesh: A Review of Literature and Directions for Future Studies. Management Development, 27 (3 & 4).
9. Absar, M. M. N., & Akhter, S. (2009). Job Satisfaction and Affective Commitment of HR Managers of Manufacturing Firms: A Comparative Study between the Public and the Private Sector in Bangladesh. The Dhaka University Journal of Management, 1 (2), 25-36.
10. Bhattacharjee, D. & Akhter, S. (2008). Post Trade Liberalization Era: An Analysis of Foreign Trade Performance of Bangladesh. The Chittagong University Journal of Social Sciences, 26, 167- 184. 

 

Papers in International Research Colloquium and Conference (Proceeding/Book of Abstract):

11. Akhter, S., Huam, H. T., & Saad, N. M. (2024). Influences of Mindfulness and Human-Nature Connectedness on Green Purchase Intention of Bank Customers in Bangladesh. Paper presented in PURE Colloquium Series 8 organized by Putra Business School, Universiti Putra Malaysia, Malaysia on April 24, 2024.
12. Akhter, S., Huam, H. T., & Saad, N. M. (2021). Green purchase intention of the bank customers in an emerging economy. Paper presented in PURE Colloquium Series 4 organized by Putra Business School, Universiti Putra Malaysia, Malaysia on November 21, 2021.
13. Akhter, S., Parveen, J., & Sultana, T. (2019). SME financing through relationship marketing: evidence from some financial institutions of an emerging economy, Paper presented in IMI-K MARCON 2019, an international marketing conference organized by International Management Institute Kolkata, India, during December 19-20, 2019.
14. Nimalathasan, B., Absar, M. M. N., & Akhter, S. (2010). Empowering Women through Entrepreneurship Development in Emerging Economies: An Overview, Paper presented in the international conference jointly organized by Knowledge Globalization Institute, Suffolk University, USA; & North South University, Bangladesh on May 8-10, 2010 (ISBN: 978-984-33-1691-2).

Award & Prizes

§  Best Presenter Award, received on 24 April 2024, PURE Colloquium Series 8 organized by Putra Business School, Universiti Putra Malaysia.
§  Best Paper Award, received on 20 December 2019, IMI-K MARCON 2019, an international marketing conference organized by International Management Institute Kolkata, India.
§  Summa Cum Laude Award in 2003 for securing 1st place in Marketing Major, BBA Program from North South University.
§  Prime Minister Award in 1995 for achieving 11th place in the combined merit list of the SSC examination, Board of Intermediate and Secondary Education, Comilla.