About

Tahmina Reza is a committed academic who is deeply passionate about education and research in the fields of tourism branding, experiential marketing, and green marketing. She holds a BBA and an MBA in Marketing and is currently pursuing an MPhil at the University of Chittagong. With professional training in teaching, learning, and curriculum development, she remains dedicated to academic excellence and fostering student success.

Experience

October 2014 Present	Assistant Professor, Department of Business Administration Premier University, Chattogram, Bangladesh
October 2009 October 2014	Lecturer, Department of Business Administration Premier University, Chattogram, Bangladesh

Qualification

Pursuing Master of Philosophy (MPhil) in Marketing 
University of Chittagong

Masters of Business Administration (MBA) in Marketing 
University of Chittagong

Bachelor of Business Administration (BBA)  in Marketing 
University of Chittagong

Research

Journals:

• Emon Kalyan Chowdhury & Tahmina Reza: Diagnostic Study On Interactive Ads And Its Response Towards The FM Radio, Volume No. 3 (2013), Issue No. 02 (February), ISSN 2231-5756, International Journal of Research in Commerce, IT & Management, http://Ijrcm.Org.In/

• Akter, S., Kabir, N., & Reza, T. (2021). Unfolding factors behind internet-banking adoption in Bangladesh: An extension of UTAUT2 with perceived security and trust. The Journal of Management Theory and Practice (JMTP), 2(2), 51-63. https://doi.org/10.37231/jmtp.2021.2.2.111

• Tania, F.I , Reza T. Alam P. ( 2022) Impact of Macroeconomic Variables on Stocks Market – an Econometrics Analysis on Bangladesh Perspective, Journal of Economics, Finance, and Management Studies .Volume 5 Issue 8 August 2022 ( 2310-2319)

• Reza, T., & Tania, F. I. (2024). An Investigation of the Impact of Sales Promotion Techniques on Consumer Buying Behavior in the Chittagong Metropolitan Area. Skyline Business Journal, 20(1), 73-90.

• Sultana, A., Reza, T., Tania, F. I., & Chakroborty, A. (2024). DETERMINANTS OF HOUSEHOLD CONSUMPTION OF CHATTOGRAM CITY: AN ECONOMETRIC ANALYSIS.  International Journal of Social Science, Management and Economics Research, 2(6), 40-54.

Case Studies:

• “SME Entrepreneur: Md.Nazmul Hoque Russel” in Business Cases, Volume 1,No.(1),2016,Faculty of Business Studies, Premier University sponsored by Higher Education Quality Enhancement Project (HEQEP),CP-3510

 

Area of Interests

Strategic Brand Management, Digital Marketing, Tourism and hospitality, Green Marketing

Award & Prizes

• Ranked 19th in the HSC Examination (Commerce Group) under Chittagong Board, 1999

• Best Track Paper (CU-Marketing International Conference 2025)

Workshop & Training

Internship Program in Economic Development Unit of CARE Bangladesh
Duration:  September 07, 2008 to June 30, 2009.
Place: CARE Bangladesh, Dhaka.

 

Workshop on Curricula Update.
Duration: 5th August, 2015
Organized by: Higher Education Quality Enhancement Project (HEQEP) CP-3510.
Place: Premier University, Chittagong.

 

Workshop on Teaching & Learning
Duration: 7-8 September, 2016.
Organized by:  Higher Education Quality Enhancement Project (HEQEP) CP-3510.
Place: Premier University, Chittagong.

 

Workshop on Curriculum Development
Duration: 11^th April, 2018
Organized by: IQAC, Faculty of Business Studies, Premier University.
Place: Premier University, Chittagong

 

Training on Feasibility Study and Academic Research.
Duration: 18^th April 2018 to 18^th September, 2018
Organized by: SME Helpline Bangladesh Limited
Place: Chittagong.

 

Workshop on Smart PLS
Duration: 25^th -26^th April, 2018
Organized by: IQAC, Faculty of Business Studies, Premier University.
Place: Premier University, Chittagong

 

Workshop on Teaching & Learning
Duration: 11^th -12^th May, 2018
Organized by: IQAC, Faculty of Business Studies, Premier University.
Place: Premier University, Chittagong

 

Workshop on Econometrics
Duration: 4^th August, 2018
Organized by: IQAC, Faculty of Business Studies, Premier University.
Place: Premier University, Chittagong

 

WNF Webinar on Total Quality Management (TQM) in Manufacturing Industries.
Duration: 16^th – 17^th October 2020
Organized by: Chattagram AOTS Alumni Society
Place: Chattogram, Bangladesh.

 

Webinar on For continuous 5S and Kaizen that you can successively develop
Duration: 14^th September 2021    
Organized by: Chattagram AOTS Alumni Society
Place: Chattogram, Bangladesh.

 

Webinar on Outcome-Based Education
Duration: August 30, 2021
Organized by: QM Resource Consultant Center for Innovative Teaching, Robert Moris University. Place: Chattogram, Bangladesh.

 

Workshop on Research and Methodology (WORAM- 4.0) (Webinar)
Organized by: World Statistical data Analysis Research Association (WSDA) Powered by    Eudoxia Research Centre (India).   Place: Chattogram, Bangladesh.