PREMIER UNIVERSITY

Department of Business Administration, Faculty of Business Studies
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PREMIER UNIVERSITY

Department of Business Administration, Faculty of Business Studies
Profile

Department of Business Administration, Faculty of Business Studies

Md. Tariqul Alam

Assistant Professor, Department of Business Administration

talamlvc@gmail.com; tariqul.alam@puc.ac.bd

About

Highly committed and passionate instructor with more than 16 years of teaching experience, looking for a progressive role that helps make an impact in students' lives through innovative and empathetic instruction. Dedicated to establishing a positive, welcoming, and intellectually challenging learning environment that ensures maximum academic achievement, critical thinking, and self-actualization. Looking forward to enabling students to unlock their potential, break obstacles, and achieve their highest potential. Passionate about developing lifetime learners and future-proof thinker. Included actionable research at the intersection of digital marketing and customer engagement with expert knowledge on Bangladesh's fast-digitizing marketplaces. Expertise has witnessed three papers of academic record analyze localized approaches to crafting brand attachment and maximizing digital interaction in emerging markets. Parallel to academia, I have spent 11 years shaping transformational leadership as an Assistant Proctor at Premier University, working initiatives that integrate administrative excellence with student empowerment. My responsibility involved coordinating campus-wide disciplinary systems, organizing mental health advocacy programs, and guiding students to overcome academic and personal challenges—efforts that promoted institutional integrity and a culture of accountability and belonging.

Qualification


Pursuing Master of Philosophy (MPhil) in Customer Engagement 
University of Chittagong

Masters of Business Administration (MBA) in Marketing 
University of Chittagong

Bachelor of Business Administration (BBA)  in Marketing 
University of Chittagong

Experience

October 2014
Present		Assistant Professor, Department of Business Administration
Premier University, Chattogram, Bangladesh
June 2008
October 2014		Lecturer, Department of Business Administration
Premier University, Chattogram, Bangladesh

Research

  • Mohammed Rafiqul Alam, Mohammd Moinul Hoque & Mir Md. Tariqul Alam (2011). The relationship of affective commitment with recognition and empowerment practice: An empirical study. Journal of the Institute of cost and Management Accountants of Bangladesh, Volume XXXIX (2011), page: 33-37.
  • Mir  Md.  Tariqul  Alam  (2018).  Factors Influencing the Attitude of University Studenttoward Online Shopping: Evidence from Some Selected Universities of Chittagong. InternationalJournal of Business and Management; Vol. 13, No. 12; 2018. Page: 158-166.
  • Mir Md. Tariqul Alam (2018). Role of Civil Society in Industrial Pollution Control: A Bangladesh Perspective. Journal of the Institute of Cost and Management Accountants of Bangladesh, VOLUME XLVI, Issue IV, Page: 54-57.

Area of Interests

Digital Marketing
Customer Engagement
Advertising appeals

Workshops / Seminars / Trainings

  • Workshop on Question Preparation, Moderation and marking Procedure based on OBE. Dated: 14 November, 2022 Organized by: Faculty of Business Studies, Premier University.
  • Workshop on “Teaching Strategy of Outcome Based Education Curriculum”. Dated: 26 and 27 April, 2022 Resource Person: Professor M. Moinul Haque, Assistant Dean, Faculty of Business Studies & Chairman Department of Business Administration. Organized by:  Faculty of Business Studies, Premier University.
  • Seminar on “Changing Perspectives of Corporate Management under New Challenges: A Confrontation Strategy”. Dated: 17 October, 2022 Resource Person: Professor Bhobatosh Benarjee. Organized by:  Faculty of Business Studies, Premier University. 
  • Seminar on Impact Ranking of Higher Education Institutions. Dated: 24 September, 2021 Organized by: Faculty of Business Studies, Premier University.
  • Capacity Building Programmed on “Online and Blended Learning for the Higher Education Teachers of Bangladesh. Dated: 23 September to 20 October, 2021 Organized by: University Grants Commission (UGC), Bangladesh in collaboration with Commonwealth Educational Media center of Asia (CEMCA), New Delhi, India. 
  • Webinar on Assessing Learning Online: Assessing Application and Solutions for Lab and Studio-based Courses. Dated: 16 September, 2021 Organized by: University Grants Commission (UGC), Bangladesh in collaboration with U. S. Embassy, Dhaka.
  • Workshop on Outcome-based Curriculum. Dated: 15 September, 2021 Organized by: Department of Business Administration, Premier University.
  • Virtual Session on “Assessing Learning Online: Objective Assessments and  Addressing Cheating. Dated: 25 August, 2021 organized by: University Grants Commission (UGC), Bangladesh in collaboration with U. S. Embassy, Dhaka.
  • Virtual Session on “Online learning-Beyond Tests and Quizzes: Assessment      Strategies that   Facilitate Learning. Dated: 28 July, 2021 organized by:  University Grants Commission (UGC) in collaboration with U. S. Embassy, Dhaka. 
  • Workshop on Quantitative Methods in Business Research. Dated: 04 and 11 August, 2018 Organized By: IQAC, Faculty of Business Studies, Premier University.
  • Workshop on Curriculum Design and Assessment strategy. Dated: 20- 21 July, 2018 Organized By: IQAC, Faculty of Business Studies, Premier University
  • Workshop on Teaching-Learning and Assessment. Dated: 11- 12 May, 2018 Organized By: IQAC, Faculty of Business Studies, Premier University. 
  • Workshop on Smart PLS. Dated: 25- 26 April, 2018 Organized By: IQAC, Faculty of Business Studies, Premier University
  • Workshop on Case Method. Dated: 11-13 January, 2015 Organized by: Higher Education Quality Enhancement Project (HEQEP) CP-3510, Premier University, Chittagong.
  • Training on Statistical Package for the Social Sciences (SPSS). Dated: 4 February and 2nd March, 2015, Organized by: Higher Education Quality Enhancement Project (HEQEP) CP-3510, Premier University, Chittagong.
  • Workshop on Internship Program & Business Research Method. Dated: 12th May, 2015, Organized by:  Higher Education Quality Enhancement Project (HEQEP) CP-3510, Premier University, Chittagong.
  • Workshop on Teaching & Learning. Dated: 7-8 September, 2016, Organized by:  Higher Education Quality Enhancement Project (HEQEP), Premier University, Chittagong.

Academic Engagement

Formar Assistant Proctor
Premier University 

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