Qualification

Pursuing Doctor of Philosophy (PhD) in Marketing
University of Chittagong

Master of Philosophy (MPhil) in Marketing
University of Chittagong

Masters of Business Administration (MBA) in Marketing
University of Chittagong

Bachelor of Business Administration (BBA)  in Marketing
University of Chittagong

Experience

Research

Journal Papers:

•         Azad, S. & Chowdhury, R.S. (2002) “An Analysis of Market Share and Marketing System of a few selected consumer food products in Bangladesh: A case study of Chittagong Metropolitan City.” Paper presented in Seminar on Marketing in New Millennium. Venue: Hotel Agrabad, Published in Marketing in New Millennium 2002, Vol-1, No-1.

• Chowdhury, R.S. (2016) “Case on Aptech Computer”. Business Cases, Vol.1, No.1. Sponsored by CP-3510, HEQEP

• Chowdhury, R. S.(2017) “Building Brand Reputation through Marketing Mix- A case Study on Philips & Toshiba.” European Journal of Business and Management, Vol.9, No.8, ISSN 2222-2839(Online), Paper ISSN2222-1905 (Paper), Page11-15.

• Chowdhury, R.S.(2017) “Measuring the Relationship Between Product Quality Dimensions & Repurchase Intention of Smart Phone: A Case study On Chittagong City” International Journal of Scientific And Engineering Research (IJSER), Vol.8, No 2, ISSN-229-5519

• Chowdhury, R.,S. (2017) “Measuring the relationship among the advertisement expenditure, sales revenue and profits on steel industries and banking industries in Bangladesh.” European Journal of Business and Management, Vol.9, No.9, ISSN 2222-2839(Online), Paper ISSN2222-1905 (Paper), Page1-5.

• Chowdhury, R., S. (2017) “Factor Affecting Brand Loyalty in Telecommunication Industry-A Case Study on Robi Axiata Limited in Chittagong.” International Journal of Scientific And Engineering Research (IJSER), Vol.8, No. 4, ISSN-229-5519

M.Phil. Thesis:

Impact of Service Quality on Customer Satisfaction and Retention - A Study on Selected Private Commercial Banks

•         Chowdhury, R. S. & Uddin, J.M. (2022) “Antecedents and Consequences of Relationship Marketing: Evidence from Telecommunication Industry.” “The Cost of Management”, Vol.1, No.05, September-October 2022, ISSN-1817-5090, Page-54-72.

•        Chowdhury. R.S.(2023) " The Role of Mediation and Moderation on Customer Loyalty– Evidence from the Restaurant Industry” Premier Critical Perspective- Volume 6, Issue 1, 53-79

Accepted paper:

•        Chowdhury. R.S. & Chowdhury. T.M., (2024) Impact of Antecedents of Brand Attachment on Brand Loyalty through Consumer Brand Engagement: Evidence from Some Selected Restaurants in Chattogram.” “Chittagong University Journal of Business Administration”

Conference Paper:

•       Chowdhury, S.R. (2025) “Impact of Customer Engagement on Brand Equity of Facebook Business Pages” International Conference on Sustainable Business Transformation: Challenges and Opportunities for Marketing.

•        Alamgir, M. & Chowdhury, S.R. (2025) “Building Customer Engagement through Relationship Quality and Commitment: An Empirical Study on Selected Banking Companies in Chattogram” “International Conference on Sustainable Business Transformation: Challenges and Opportunities for Marketing”.

•       Chowdhury, S.R. (2025) “Role of Brand Experiences in Forming Customer Brand Engagement: Evidence from Fashion Retail Outlets” An Empirical Study on Selected Banking Companies in Chattogram” “International Conference on Sustainable Business Transformation: Challenges and Opportunities for Marketing”.

Award & Prizes

Best Paper Award:

• Chowdhury, S.R. (2025) “Impact of Customer Engagement on Brand Equity of Facebook Business Pages” International Conference on Sustainable Business Transformation: Challenges and Opportunities for Marketing.

• Alamgir, M. & Chowdhury, S.R. (2025) “Building Customer Engagement through Relationship Quality and Commitment: An Empirical Study on Selected Banking Companies in Chottogram” “International Conference on Sustainable Business Transformation: Challenges and Opportunities for Marketing

Workshops & Trainings

• Participated day long Workshop on Curricula Update , held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510. 

• Participated day long Workshop on Internship Program & Business Research Method, held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510. 

• Participated 3 days long Workshop on Case Method, held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.

• Participated 15 days long Workshop on Online Workshop on Blended Learning Program, held in online organized by  University Grant Commission (UGC).

• Participated 2 days long Workshop on Quantitative Methods in Business Research, held in Faculty of Business Studies, Premier University organized by IQAC.

• Participated 2 days long Workshop on Curriculum Design and Assessment Strategy, held in Faculty of Business Studies, Premier University, organized By IQAC,

• Participated 2 days long Workshop on Teaching-Learning and Assessment, held in Faculty of Business Studies, Premier University, organized by IQAC,

• Participated 2 days long Workshop on Qualitative Research, held in Faculty of Business Studies, Premier University, organized by IQAC.

• Participated 2 days long Workshop on Smart PLS, held in Faculty of Business Studies, Premier University, organized by IQAC,

• Participated 3 days long Workshop on Curriculum Development: Format, Design and Process, held in Faculty of Business Studies, Premier University, organized by IQAC.

• Participated 3 days long Workshop on Teaching & Learning Methods, held in Faculty of Business Studies, Premier University, organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.

• Participated 3 days long Workshop on case methods, held in Faculty of Business Studies, Premier University, organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510.

• Participated 1 month long Workshop on Training on Statistical Package for the Social Sciences (SPSS), held in Premier University organized by Higher Education Quality Enhancement Project (HEQEP) CP-3510

Academic Engagement

Chairman  
Business Carrier Club

Member 
Eve Teasing Prevention Committee

Member 
Credit Transfer Comiittee 

Area of Interests

Relationship Marketing, Customer Engagement, Social Media Marketing, Digital Payment,